The 7 metrics every service business should track weekly
Forget vanity numbers — these seven actually predict next month's revenue.
Most service businesses fly blind. These seven numbers, reviewed weekly, change everything.
What you'll learn
- MRR from recurring
- Quote-to-won rate
- Average job value
- Utilisation
- Days to paid
- Review score
- Staff churn
MRR from recurring
The most predictive single number.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Quote-to-won rate
Below 30% and your pricing or pitch needs work.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Average job value
Trending down? You're discounting.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Utilisation
Billable hours / available hours. Aim 70-80%.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Days to paid
Cashflow leading indicator.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Review score
4.7+ or your acquisition cost climbs.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
Staff churn
Below 15%/year is healthy.
In practice, this is where most UK service businesses either compound an advantage or quietly lose ground. Treat it as a weekly habit, not a one-off project — small consistent improvements here pay off across every part of the operation.
The bottom line
Workatool's dashboard shows all seven on one screen.
The operators who win in this market aren't the ones with the most tools — they're the ones whose tools quietly do the boring work, every day, without being asked.
Workatool is built specifically for UK service businesses — cleaning, maintenance, trades and field service teams who need their CRM, scheduling, invoicing, automations and AI tools to all live in one place. Start a 7-day free trial of Business Starter or jump straight onto Business AI to unlock the AI assistant from day one.